Peliplat
Social media management and community building for Latin America's largest film platform. Viral content, live event activations, user retention strategy and multi-platform growth organically. Content reached 3.2M views on TikTok, 5M+ impressions and 105K+ total followers.
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Offline events
BAFICI
BAFICI (Buenos Aires Festival Internacional de Cine Independiente) is Argentina's most important independent film festival, held every April in Buenos Aires. My involvement (2024) — On-site user acquisition: I represented Peliplat as part of the community activation team, approaching festivalgoers and converting them into new users and content creators on the spot using QR codes. Over the festival I generated 172 QR scans, 72 new registered users and 35 new content creators. My involvement (2025) — Press & content: I attended BAFICI as part of Peliplat's press team, filming and producing two TikTok/Reel videos on-site, one of which became one of the platform's strongest performing pieces of content that year.
Mar del Plata Film Festival
Represented Peliplat at the Mar del Plata International Film Festival (39th Edition, November 2024), the only Category A film festival in Latin America, converting cinema enthusiasts into new users through direct interaction and QR-based sign-up flows. Before the festival I designed and distributed a physical flyer campaign across Buenos Aires: a giveaway of 2 nights accommodation + 2 festival passes, managing design, distribution, Instagram announcement, winner contact and logistics. "Una Toma Mas" Podcast Producer: I produced Peliplat's official film podcast, finding and coordinating guests, managing logistics and producing each episode, livestreaming directly from the festival.
Cinepolis
We partnered with Cinepolis to promote a limited edition popcorn launch, producing and editing the promotional video in-house. Peliplat users had access to an exclusive 2-for-1 cinema deal, and we ran a Mission: Impossible-themed trivia contest to win a Smart TV, driving community engagement.
Festival de Canes
The Festival de Canes is the world's first film festival designed for dog owners and their pets, an outdoor cinema experience in Buenos Aires. As part of Peliplat's presence I conducted an interview with Federico D'Elia (Mario Santos in Los Simuladores), a jury member for the Paticortos competition, and led Peliplat's on-site activation.
Feria Kokoro
Guest Speaker & Content Creator. Feria Kokoro is a Buenos Aires fair dedicated to anime, manga and Japanese pop culture. I was invited to speak alongside my colleague, leading a talk on the relationship between cinema and anime and how live-action film draws inspiration from anime aesthetics, storytelling and visual language. Alongside the panel, we produced content on-site for Peliplat's social media.
@Florflorbi
A personal TikTok account I built from scratch around something completely my own: oracle readings drawn from my personal diary and books. Each video is a moment pulled from whatever I wrote that day, a passage, a thought, a line, a poem offered to whomever needs to hear it. The format couldn't be simpler. No production, no script, no aesthetic strategy. Just a camera, my handwritten diary, and the idea that what's true for me can land exactly right for someone else.
With 382K total likes across 4,264 followers, the content reaches far beyond my audience. Not because of any algorithm play, but because people share it. The top videos hit 804K, 440K and 143K views organically.
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Florencia